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Many bloggers focussed on LinkedIn (including myself), as a
resource that is valuable in creating an authentic online presence, mainly due
to the way the website is designed to help users to achieve this.
Some focussed on the more social networking side, using
twitter to interact with potential employers and follow relevant companies and
organisations.
By tweeting directly at a company it instantly puts your
name/profile on the radar. Especially if you combine this with a blog post, for
example if Tesco tweets about a new scheme it’s launching, you can pick up on
this write a blog post about it and include the link when you tweet them.
There was also a lot of discussion of whether the twitter
character limit of 140 was enough to express an opinion or point. I believe
from what I saw that it was, but more characters could definitely be useful.
However the most interesting fact for me was the fact that
employers would be more worried if they didn’t find anything at all on
potential employees. 5-7 years ago I barely had any online presence if any, and
now it is a necessity to have one. This makes it very easy for users to get
left behind; my grandparents have no online presence at all, not even an e-mail
account. Could they be classed as a digital tourist?!
I think that by using a combination of all these angles with
regular updates an authentic online profile can be created that will have a
positive impact on the users employability.
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